“Influence your World”
A visual concept that blends the physical and virtual worlds, showing users the real impact of their survey participation.
We leveraged existing data, customer insights and a global marketing team to make informed decisions that helped us to design for growth.
We designed the onboarding process from end-to-end, leading users towards an onboarding process that felt like an interactive survey full of delight.
We worked in deep collaboration with Toluna’s product team to build new React code to sync onto a custom-made tech stack with lots of legacy issues.
Kluge’s redesign of the onboarding of new users improved our signup conversion rate by 10%, and they were able to put it together in 3 months.
-Kyle Kim Hays
EVP Marketing
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