Samsung • Case Study • Kluge Interactive

Creative Approach

We leveraged state of the art Web AR technology to create an experience that only needs the user to click once.

Creative Approach

We leveraged state of the art Web AR technology to create an experience that only needs the user to click once.

Strategy

In partnership with Lift Studios, we worked to understand Samsung’s constraints of this new medium so that together we could create an AR experience that allows users to explore and place products throughout their homes and offices.

Strategy

In partnership with Lift Studios, we worked to understand Samsung’s constraints of this new medium so that together we could create an AR experience that allows users to explore and place products throughout their homes and offices.

Design

Using Samsung’s brand guidelines, we built custom call-to-actions that seamlessly meshed with its eCommerce platform. We then utilized a team of 3D specialists to create over 200 3D products that could size and render to the actual dimensions of the products.

Design

Using Samsung’s brand guidelines, we built custom call-to-actions that seamlessly meshed with its eCommerce platform. We then utilized a team of 3D specialists to create over 200 3D products that could size and render to the actual dimensions of the products.

Results

Kluge helped us build a tool that makes Samsung Latin America an AR pioneer, and together will allow us to keep pushing the eCommerce AR boundaries.

-Adolfo Fermo
Regional Digital Business & Marketing Head

Results

Kluge helped us build a tool that makes Samsung Latin America an AR pioneer, and together will allow us to keep pushing the eCommerce AR boundaries.

-Adolfo Fermo
Regional Digital Business & Marketing Head

One of the world’s largest electronics manufacturers.

Challenge

How might we build an AR shopping experience for Samsung’s Latin America online store without the need to download an app?

Technology

We created a custom CMS to dynamically manage the products in the AR environment. Making use of both ARKit and ARCore we were able to build an experience that works on Android and iOS.

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