Date

Nov 11, 2016

Published By

Cameron

Category

Design, Inspiration, Kluge, Marketing


Design Brings Big Data To Life

At the newly relaunched Caltech Entrepreneurs Forum, Factual CEO Gil Elbaz and four other guests shared big data industry trends, tactics and insights. Dr. George Djorgovski, Caltech’s Professor of Astronomy gave a talk on the role images play in helping humans understand data.

Specifically, Professor Djorgovski discussed the benefits the Jet Propulsion Laboratory derived from virtual reality simulations of lunarscape when training astronauts for missions to Mars and beyond. According to Professor Djorgovski, […]

Date

Oct 21, 2016

Published By

Cameron

Category

Design, Marketing, Uncategorized


VR helps Kluge make a splash at SBF

BRANDED VIEWERS ENABLE VR EXPERIENCE TO REVERBERATE INDEFINITELY

Kluge has designed and developed all of Silicon Beach Festival’s websites since 2013 and thanks to the launch of our Silicon Beach Festival 3D Boardwalk we garnered more exposure this year than all previous years combined.

As we see it, all the pieces are now in place for any company committed to making an impact at trade shows, conventions or conferences to capture the excitement and impact that virtual reality can provide. […]

Date

Feb 23, 2016

Published By

Arturo

Category

Marketing, Web Strategy


Date

Nov 05, 2014

Published By

Andreas Seckler

Category

Design Thinking, User Experience, User Interfaces


Evenings at the Loft – Design Thinking: Process

Recently, some of the brightest, creative minds in L.A. came together to enjoy a night of Design Thinking, Venezuelan Arepas, and Rum…yes, three things that go very well together!

The night started off with casual conversations ranging from memorable client experiences, to best local surf spots, forming partnerships between agencies, how to find the best talent, and which rum to try next.

 

We host Evenings at the Loft (check out the video here) on the third Friday of every month, […]

Date

Sep 30, 2014

Published By

Arturo

Category

Uncategorized


Date

Aug 07, 2014

Published By

Arturo

Category

Uncategorized


Come Join us for an eve of Design Thinking!

We are happy to announce that we will be hosting our first official Evenings at the Loft Series this Friday, August 15 at 6:30 PM. This Series is our way to build a community of tastemakers and creatives who care about design and its potential to change the world.

After some beta testing inspired by art and fine spirits with like-minded people, we realized we want to participate and continue the discussion about design culture in LA, […]

Date

Jul 24, 2014

Published By

Cameron

Category

Artist, Content Strategy, Inspiration, Kluge


Fine Art, Kluge & Context: assumptions of the storyteller

On Friday June 13th Kluge thumbed its nose at superstition and hosted an evening of sonic art blasts, bourbon tasting and radical discussion. We were in the mood to stir things up and we felt we had the right ingredients.

In typical Kluge fashion, the stars had lined up a week before it all took shape. Artist Jon Tarry emailed us to say he would be flying in from London on his way back to Australia. […]

Date

Jun 30, 2014

Published By

Sarah

Category

Content Strategy, Inspiration, Kluge, Technology, User Experience


Date

Jun 18, 2014

Published By

Sarah

Category

Technology, User Experience, User Interfaces, Web Strategy


Silicon Beach Fest 2014: Our Panel Is About UX and Storytelling

UX designers are really storytellers of the user’s experience. Their job is not just to pave a frictionless and functional path for users but also to delight and fascinate them. And that usually happens through content.

In our panel at Silicon Beach Fest 2014, Kluge Interactive will discuss how UX design intersects with the “new” field of content strategy and how that affects design and storytelling on the web. It all goes done Friday, […]

Date

Jun 16, 2014

Published By

Sarah

Category

Content Strategy, Inspiration, User Experience


Poetry and Design: How It Happens

When I first joined Kluge, our great leader Arturo Perez told me he was interested in how poetry and design could intersect. I was all for that because not only was I a UX designer but I was also a UX designer with a background in poetry. I had my college degrees to prove it. And like any good poet, I saw connections, parallels and juxtapositions everywhere—especially in graphic and user experience design.

First, […]

Date

Jun 03, 2014

Published By

Cameron

Category

Business Development, Inspiration, Marketing


When Pitching Digital Services, Be the GP and Not the Surgeon

Whether you are pitching design, development, brand alignment or user experience strategies, digital services are bought and not sold. You can’t talk someone into engaging a digital agency. Instead, the prospect must be looking for a solution. Similarly, you can’t intimidate a new prospect with all the answers in your first meeting. The first and most important objective is to win their trust and respect. Without their trust, you will never close the sale. DT calls this being the general practitioner and not the surgeon. […]

Date

May 30, 2014

Published By

Sarah

Category

Inspiration, Kluge


Inspiration Roundup: Vines, Videos, Cordless DJ Machines, Etc.

At Kluge, we love to talk, share and learn about digital design all the time. But being a cross-functional team means being curious about stuff outside of that arena, too. And sometimes our work gets influenced by what you might least expect. So here are the books, music, food, ideas, pictures, art, videos, articles and thingamabobs that inspired us this week:

Armin van Buuren Philips M1X-DJ (Product Demo)
The M1X-DJ is a completely portable and even cord-free DJ controller and sound system designed to let aspiring DJs and music fans alike unleash their creative potential anywhere. […]

Date

May 16, 2014

Published By

Sarah

Category

Design Thinking, Kluge


Inspiration Round-up: May 12 – 16

At Kluge, we love to talk, share and learn about digital design all the time. But being a cross-functional team means being curious about stuff outside of that arena, too. And sometimes our work gets influenced by what you might least expect. So here are the books, music, food, ideas, pictures, art, videos, articles and thingamabobs that inspired us this week:

Nail Art from Two Brown Eyed Girls
I love how you can walk around with a Mondrian-inspired work literally on the tips of your fingers. […]

Date

Nov 21, 2013

Published By

Arturo

Category

Kluge, Web Strategy


Kluge Team

5 Lessons I’ve Learned from Building a Cross Functional Team

At Kluge, we have always prided ourselves in having a dynamic team that supports each other to build great things.  With a firm belief that a fantastic web site is the product of many people of different skill sets working together we have always thought of ourselves as cross-functional and able to think about business strategy, project management, design, development and user experience through the lens of each of our specialized team members.

Throughout the journey, […]

Date

Nov 10, 2013

Published By

Alexa

Category

Design, Innovation, Startups


Kate Rutter sketchnotes

Shared Values, Common Culture

The Kluge LA team just returned from Balanced Team San Francisco 2013.  The event blew us away.

A quick look at the RSVP list is mighty impressive, but even more remarkable was the richness of the conversations and ideas.  Balanced Team (BT) is a group of progressive, disruptive technologists.  Born out of the agile movement, BT is dedicated to diverse, self-managing teams made up of everyone who has their hand on the product – […]

Date

Jul 18, 2013

Published By

Alexa

Category

Kluge, Web Strategy


KlugeCFTeamDiagram

Team Retreat Recap

Last week, Kluge did a reboot.

Our international team sat down together to talk about where we are now and where we are heading.  After the intensity of Silicon Beach Fest, it was a much needed reset on the big picture.

Here are a few highlights from our retreat.

We kicked off with a high level discussion about the goals of the retreat.
+Retrospectives on product and website launches
+Examination of process
+Increasing efficiencies and happiness
+Planning for longterm growth

Arturo gave an inspirational talk to pump us up for the day.   […]

Date

Jun 19, 2013

Published By

Cameron

Category

Design Thinking, Innovation


Marvin Abrinica’s Window into P&G’s World of Innovation

Arrogance, fear or frustration is often the pervading cultural attitude that prevents large corporations from embracing change. Procter and Gamble have practices in place that instill a culture of innovation, taught throughout the enterprise as our friend Marvin Abrinica came to show us.

Back in late March, Alexa Roman received an odd request via Twitter from the founder of Thrīvera. Not familiar with the non-profit we soon learnt that the organization gives young people a voice by placing video cameras in their hands and letting them tell the world their personal narrative. […]

Date

Jun 11, 2013

Published By

Alexa

Category

Kluge


SiliconBeachFest

Silicon Beach Fest: A Love Story

Last year, we were leaving a company retreat in Palm Springs when Andy said something like:

“Guys, there’s a huge tech festival happening in LA in two weeks. It’s called Silicon Beach Fest.”

We had just finished talking about how to get the Kluge name out there.  This came at a perfect time in our company history.  Kluge was five years old and mature enough to tackle serious clients with challenging product ideas. […]

Date

May 30, 2013

Published By

Cameron

Category

Design, Kluge, Responsive


Abraham Aguero Natural Web Creative, Dives into Responsive Design

“Every day I ask myself, how can I simplify all the elements around me?”
Abraham Aguero

Abraham was born to design on the web. His genes are literally a fusion of art, design, and software coding. Abraham’s mother teaches art from a salon built next to her house, which also accommodates Abraham’s studio. His Uncle is a computer scientist who consults for companies like Yahoo, Sears and some of the largest banks in Venezuela. […]

Date

May 23, 2013

Published By

Alexa

Category

Technology


Alexa’s Top 10 Tech Tools

I’m consistently amazed when someone invents a product to solve a need I didn’t know I had.  I had no idea I needed to place a filter over my pictures but I love Instagram.  It would never have occurred to me to clip images from websites and notate them, but I’d find it hard to work without Pinterest.

With millions of Apps in the App Store and billions of websites, it can be hard to find the best way to _______.   […]

Date

May 09, 2013

Published By

Cameron

Category

Kluge


Jon Tarry Takes Off

Jon Tarry’s new, responsive website launched this week. It can adjust to whatever sized screen you are accessing the site from whether it be a smart phone, tablet or PC.

Given the various multidisciplinary media Jon works in, Kluge felt it very important that the portfolio be well presented no matter where or who Jon was talking to. Jon’s portfolio can now fit in his pocket, which is very handy because he’s a man who likes to travel long distances at short notice. […]

Date

May 05, 2013

Published By

Abraham

Category

Design


Better Hovers, Better Experiences

Date

Apr 30, 2013

Published By

Alexa

Category

Kluge


We Did It! Kluge + SWSCA Won People’s Voice Webby

It’s official!  Stan Winston School of Character Arts won the People’s Voice Webby Award for Best How To/DIY Channel!

Thank you to all of you for your support and votes during Webby season.  We could not have done it without you.  Raise a glass, internet community – a toast to you!

Watch the Webby Awards live at Watch.WebbyAwards.com on Wednesday, May 22, 2013

Click here to see the win

About the Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet. […]

Date

Apr 26, 2013

Published By

Alexa

Category

Kluge


Saturday Night Only!

Interdisciplinary artist Jon Tarry will perform live by drawing with sound in our new Kluge studio.  Join us as we celebrate our new space, the completion of Jon’s PhD and the launch of his new website.

Please feel free to invite friends.  We’ll have some snacks and drinks.

Saturday, April 27th at 7pm

4133 Redwood Avenue #4032
Marina del Rey, CA 90066

Alexa 310-228-8879        Arturo 310-382-0267

Check out a preview of Jon’s work below:

SWARM from Jon Tarry on Vimeo. […]

Date

Apr 16, 2013

Published By

Cameron

Category

Kluge


Date

Apr 12, 2013

Published By

Jhanixi

Category

Technology


Take Charge of Your CMS

These days there are so many tools to develop websites. It can be an overwhelming choice if you are considering a website design or redesign. So how to begin to wade through the madness?

Start with the big fish.

WordPress and NationBuilder both are Content Management Systems (CMS) which means that they allow website owners to control the content they publish without a development team. But not all CMSs are created equal. […]

Date

Mar 21, 2013

Published By

Alexa

Category

User Experience


Why You Need User Experience Thinking

Think about the variety of interactions you have in your day.

Each day, you interact with a variety of people, places, websites, products and spaces.  These experiences contribute to the quality of your life – from the joy of having breakfast with an old friend at a classic diner to the frustration of standing in line at the post office.

We all want more good experiences in our lives – don’t we? […]

Date

Mar 15, 2013

Published By

Cameron

Category

Startups


Totally Exposed: Why You Need NextSpace

Friends of Kluge get a 20% discount on membership.  Contact us for more information.

One of the biggest challenges startups have is “shipping” their product whether it is in perfect shape or not. The need to expose an entrepreneur’s ideas to the outside world is one that is a recurring challenge throughout the life cycle of a startup. Whether it is sketching out an idea on paper and transforming that to an elevator pitch, […]

Date

Mar 07, 2013

Published By

Cameron

Category

Startups


7 Considerations When Raising Investments

Last Exit Wall Street-

The recent firing of Groupon’s CEO Andrew Mason is a cautionary tale of the increased scrutiny and heightened expectations that come from accessing increasingly larger amounts of investment capital. If Groupon remained a bootstrapped entity or a business built on the back of funds raised from friends and family, Mason would still be firmly entrenched as founder and Chief Executive. Yet despite his ability to raise over $1 billion of private equity and to build an organization that is worth $5 billion as of this writing, […]

Date

Feb 25, 2013

Published By

Arturo

Category

Web Strategy


Your Web Site Launched, Now What?

The web has been getting more and more dynamic every year, and 2013 is definitely the year that static web sites just don’t cut it. Long gone are the days when a launch date means that you don’t have to worry about your web site for the next few years. But the good news is that the ROI that you can get from each update is significant, and you may not even need to reach out to your development or design team! […]

Date

Jan 06, 2013

Published By

Arturo

Category

Kluge


Why Kluge?

People often ask me why I decided to name my company Kluge, and as most people who name brands, it’s not a very straight-forward answer.

Kluge I’ve come to find out is a slavic word that originally meant “unlock” – as in to unlock a solution. From there it evolved through the high Middle Ages onto Germany where it went on to mean “an intelligent or witty solution.” A hundred years later it carried on to England where it took on its contemporary meaning, […]