Kendrick Lamar’s ‘HUMBLE.’ Drops as Synth Riders Experience for Apple Vision Pro

Just in time for Super Bowl LIX, Kluge Interactive produces a new Synth Riders Experience™ featuring Kendrick Lamar! Before he takes the stage at the Apple Music Halftime show, we’re celebrating with an immersive Experience™ featuring his music.

Kluge Interactive proudly announces the Kendrick Lamar – HUMBLE. – Synth Riders Experience™ for Apple Vision Pro, launching on February 6th.

Each Synth Riders Experience™ provides a groundbreaking spatial-musical journey, it’s like you’re entering the universe of a song. In this case, a world transformed through the lens of Kendrick Lamar’s ‘HUMBLE.’ music video. Moody spotlights shift to the beat, transporting players from New Orleans to the streets of Los Angeles. From there, making it through crowds to take a rightful place on the throne.

“Everyone here at Kluge Interactive is excited to continue creating content for Apple Vision Pro,” says Kluge Interactive CEO Arturo Perez. “We were there for its launch with Synth Riders, showing that spatial computing can change how you feel music. Now, being able to work with a song from Grammy, Emmy, Billboard, and BET award-winning artist Kendrick Lamar is an amazing opportunity. There’s no better way to do it than with ‘HUMBLE.,’ one of his first — of many —  Hot 100 number one hits.”

Synth Riders was one of the first spatial games to hit Apple Vision Pro, bringing our Mixed Reality musical experience to a whole new audience. Our game then got recognized during Apple Design Awards as a nominee for best Spatial Computing Game. Following that, Kluge Interactive delivered the Current Waves Music Pack featuring chart-topping Apple Music artists such as Charli xcx, David Guetta, and Sia – coming soon to other XR platforms. 

We continue to see Synth Riders as a music discovery platform.

It’s a great place to hear new tracks, hang out with your friends and, of course, play. We see the potential here as more than just a game–it’s someplace to take the music you love, even further.

2025 has only just started, but we’ve already released our much-anticipated 80s Mixtape – Side B to critical acclaim. With an active pipeline of projects and lots more content coming to Synth Riders this year, the teams at Kluge are excited to share what’s next–just not today.

We’ve been working behind the scenes to deliver more on the vision that Kluge Interactive’s CEO, Arturo Perez laid out here. Synth Riders has much more coming in terms of big announcements, new features, and new songs dropping throughout 2025— so keep your eyes on this blog and our social channels.

The Kendrick Lamar – HUMBLE. – Synth Riders Experience™ is available to all subscribers on Apple Arcade for Apple Vision Pro starting February 6, 2025 and will come to other VR platforms at a later date.